Why I Collaborate as a Vintage Homeware Business
Supporting makers, keeping things fresh, and building something bigger
People often ask why I run collaborations alongside a vintage business, and for me it feels like a very natural extension of what Fynd is about. Vintage sourcing is rooted in storytelling, finding pieces with history, character and individuality, and I see collaborations as a way to continue that story in a new and living way. I love working with friends, independent artists and small creators who are making things by hand, often without a large platform of their own. It is a chance to bring their work into a wider space, introduce them to a new audience, and support thoughtful, creative businesses in a meaningful way.
Every collaboration I have done has started in a very personal place. I have discovered something made by the artist or maker, bought it for my own home, lived with it, and then wanted to share it. That feels important to me. I only collaborate on pieces that I genuinely love and would choose for my own spaces, and that naturally sit alongside the vintage homeware I source.
On a personal level, collaborations also keep things exciting for me. I have ADHD, and while I love vintage sourcing, I need that sense of novelty and creative energy to stay fully engaged. Collaborations bring a different rhythm to the business. They spark new ideas, new ways of styling, and new directions to explore. That sense of anticipation, of creating something together from scratch, is what keeps my mind interested and inspired, and I think that energy carries through into the pieces themselves.
I am also always very considered about what I choose to collaborate on. Everything has to sit naturally alongside vintage. I look for pieces that feel nostalgic, tactile, slightly whimsical or quietly special. The aim is that they complement antique and vintage decor rather than compete with it, so they can be layered into a home in the same way. A shelf, a gallery wall or a child’s room should feel collected over time rather than newly curated.
It is also worth saying that I do not approach collaborations as a major profit driver. In reality, I make very little from them. That has never been the point. For me, it is about supporting makers, sharing their work, and creating something that feels thoughtful and genuine.
More than anything, collaborations are about building a community. They allow me to connect customers with makers, to share stories beyond my own sourcing, and to grow the business in a way that feels collaborative rather than transactional. It is about creating something meaningful, supporting creativity, and bringing people together through a shared love of well-made, beautiful things.
